We are promoting the Latest issue of Good Health magazine at the entrance to our women’s magazine aisle. I like Good health, it’s what I’d call an honest magazine. The latest issue comes with a free Snack Smart Guide – a gift which fits with the title. Our prime location placement reflects our confidence around this issue. We plan to leave this display in place for at least a week. We are also supporting the title with a good display in its usual location.
The health category is more crowded than ever and this is making it challenging for every title to pull focus. One shots and infrequent titles soak up space, and cash. Good Health has it a bit easier than others since it is from ACP and newsagents have display obligations.