I am amazed at the value of the 2010 FIFA World Cup to newsagents. Magazines, trading cards, collector tins, supporter clothing and a range of fan items … all sorts of World Cup merchandise is selling very well. I have seen newsagencies where World Cup magazine sales are well above $1,000 – four times what these newsagencies would usually sell in sports magazines in a month. It is an excellent fillip to our magazine sales given magazine sales so far this year.
While the World Cup is not working for everyone, it is certainly working for plenty of stores I speak with.
i have done a huge display with soccer balls shirts banners all from the local sport shop and still cannot manage to raise any interest
If you’re situated in the right demographic, then you’re laughing.
If you’re not, then just keep smiling…
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I’m having the FIFA stickers returned this morning, some packs have only three stickers and some the stickers have been cut in half. Network have been great and are sending more. Has anyone else had a problem?