We are promoting the latest issue of Street Machine magazine in its regular location in our auto title section. We have given the display plenty of space (double the usual space allocation) by trimming back space for other titles. Our plan is to leave this display in place for at least the next week. While the publisher may prefer a higher profile location for promoting the title, our experience is that car titles promoted this way in the men’s magazine aisle do better than if they are promoted in a higher traffic location elsewhere in the store. Guys are store blind until they get to their aisle.
I only became aware of this issue when I saw it at a petrol station! Is this only being distributed to selected stores?
Not sure. Our promotional material came through the Connections program.