In addition to our counter display promoting Women’s Health, we are also promoting the title in our main women’s magazine aisle.
As the photo shows, we are not only promoting Women’s Health but also using it to promote other well known brands around the title. This gives us more value from the space allocation. Yes we want to sell Women’s Health – our ideal is that we sell at least one more title from the category with it.
This display will be in place for at least a week and probably two.