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Promoting Cleo as an impulse purchase

cleo-jun2010.JPGWe are promoting Cleo to shoppers as they leave our Women’s magazine aisle this week.   This is in addition to two half waterfalls in the usual location for the title.  Our Cleo sales are volatile so we are playing it safe with this promotional allocation.  I decided to leave our Good Food display up for customers as they enter this aisle as sales have been okay from there.

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