Better Basics did very well for us last time it was out by placement with our weekly magazines as well as with food titles. So that is what we have done with the latest issue. We have it displayed on the flat between Woman’s Day and Famous as well as on the flat in our food section.
This weekend, we are planning a Better Basics and Better Homes and Gardens dual display, probably at the counter – to encourage people to buy both titles together. This makes sense since they are related titles.
Better Basics is a title which will respond to tactical placement. That is, placement next to a popular title outside of the food area. Hence our placement with the weeklies. It would work just as well next to newspapers or even Australian Women’s Weekly in the first week of the on-sale.