Our Sunday team found that 50% of the time they offered a ticket in the OzLotto jackpot they were successful. The offer was only put to customers at the counter who had not purchased an OzLotto ticket. Knowing the hit rate is encouraging to others on the team since they know that 50% of times the offer is put they should expect to get the extra business.
While Tattersalls prefers to manage by regulation, I’d prefer to see more research on upsell techniques and results. Better information should drive better outcomes for use as retailers and Tattersalls and the supplier.
In the meantime, the OzLotto $50 million jackpot is driving some excellent lottery and other business for us.