Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Harper’s Bazaar needs double the space

Mark Fletcher
June 29th, 2010 · No Comments

fhn_bazaar_jul10.JPGOut of necessity we have devoted two full columns to the latest issue of Harper’s Bazaar.  It was either that or store stock in the back room as there is way too much bulk for the usual space allocation.  The doubling of real-estate allocation means doubling the operational costs for the title – not that the publisher will care since we are not paid for real-estate.  Yes, I am annoyed.  A national retail chain required to double space allocation for a publisher would want compensation.  To create this space we have to trim space for other titles.  Hopefully, the free notebook and pencil with the title generate sales to make it worth it.

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Category: magazines · Ugh!

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