We are promoting the latest issue of Australian Women’s Weekly at the busiest point of our sales counter.
I chose the counter location because of the Julia Gillard profile which comes with the magazine – I expect it to sell well.
While we may lose some impulse business for the regular mix of ACP titles which would usually be in this display unit, the change will be noticed by regulars who have probably become store blind to the same old layout for the last couple of years.
The counter display is in addition to an in-location display. It is already driving good impulse business.