Our Book Sale is generating excellent business – new traffic from customers who are responding to the flyers we have delivered to homes around the area and deeper baskets from customers who browse our Book Sale tables. The sale has hit at the right time: school holidays, winter and in time for people already turning their mind to Christmas. Most of our dance floor is dedicated to the sale, it will run for between four and six weeks.
We switched to a mid year book sale from the traditional mid year stationery sale a couple of years ago. It drives better traffic and better margin than the stationery sale.