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Driving impulse sales with weekly magazines

bliss-victoria.JPGFurther to my post yesterday, here is how I am choosing to use this premium space at the moment.

Bliss Victoria is a title which responds to placement away from its usual location.

Our Real Living sales are up thanks to placement here above the weeklies.

We start each week with a seven pocket waterfall for weeklies – leaving the top two pockets for other titles.  As the week progresses we shrink the waterfall and bring other titles in, titles we choose.

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