We are promoting Good Food magazine at the counter. The slow cooked comfort food covered in this issue should see it pique interest from our customers – given the tremendous success we have had with the Slow Cooker cookbook.
This display looks good if I do say so myself. It has been designed for maximum impulse purchase impact. This was easy for us thanks to the flexible collateral provided by ACP for the title.
While I continue be disappointed that each issue of the magazine is bagged, and therefore unable to be browsed, it looks good for shoppers who will buy based on the cover alone.
Would it be worth buying a copy yourself and leaving that on the counter to be browsed? I know you shouldn’t have to do that but if it increases sales enough then it is worht the investment.
Unbagging one would be a far better investment IMHO