Given the sales success of Paranormal, Fortean Times, New Dawn, Uncensored and similar titles, I know that a magazine cover with a suggestion of fear sells well. This is why I put the latest issue of Scientific American on our main newspaper stand. While the cover story is not the kind of story you would see in more tabloid magazines, the cover illustration taps into a fear of what may happen in the future. Yes, it is a long shot! I am hoping that the cover image is enough to get people picking up the title who would otherwise not have noticed it. We have to try these things – we are magazine specialists after all.