The Daily Mirror in London last Saturday came with a copy of the new Prince CD, 2oTEN. According to Roy Greenslade writing at The Guardian, sales increased by 334,000. While the bump is huge, as Greenslade writes, it would be surprising if any of the 334,000 stick.
It will be interesting to see if newspapers are used as promotional tools here for music releases. We have not followed the UK trend of weekly giveaways of movies, family history software and otherfreebies.