We are promoting Cleo magazine at the entrance to our women’s magazine aisle. This display uses the ACP basket builder stand – dressed especially for Cleo. I am thinking that it is time we moved this stand from this location – it has been situated here for months. While the displays look good, customers get used to an offer always being here. Promotional displays work best when they disrupt traffic.
Would be nice if the sticky-outy cards we ended up with weren’t all bent and crinkled.