We have placed Men’s Health on a stand just in front of AFL card albums at one of our sales counters. This placement for the weekend is tactical because of the number of men we have shopping with their kids and buying AFL cards. Money magazine did okay here following the same strategy.
we know that Men’s Health sells well when promoted with newspapers. We wanted to discover other locations where it can work as an impulse purchase. We also have a good display in the usual location for the magazine.