In addition to our front of store display promoting the Australian Women’s Weekly, we also have this in location display inside the entrance of our women’s magazine aisle. We ‘found’ this space by eliminating the column of crossword titles and stripping these above Woman’s Day and New Idea for the next few days.
We are enjoying good success with these in location displays. Besides driving sales, they are easy to create and move. This helps us keep the magazine aisles fresh looking. We are not overdoing them – restructing them to no more than one for each side of the aisle.