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Tactical display of Take 5 set to drive sales

t5-july2010.JPGWe are embracing the ACP magazines Connections Program promotion of Take 5 this week. As the photo shows, we are promoting this on the back of another stand. This is what customers see as they leave our women’s magazine aisle. I’m pretty happy with this display – for something I created myself. The regular stock of Take 5 is in the same aisle on the right hand side just out of shot.

We are having good success with tactical exit displays like this. Too often I see newsagents concentrate only on displays which face customers as they enter the store and head to a high traffic location. Focusing on offers to customers as they leave the high traffic location and head to the counter or leave the store can be just ad commercially valuable to the business.

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