We have the latest issue of MasterChef magazine on display at our newspaper stand as well as with weeklies and in the food section. The tactical placement next to the newspaper stand works best for us, especially in the first two weeks.
While MasterChef magazine has established regular customers, being in a shopping centre we see plenty of impulse business.
We are chasing extra stock expecting this issue to be hot.
last issue #3 not selling well only about 50% and this issue they cut me back to 40 % only.
mark, what is the pile of magazines in front of the papers on the ground in this picture? it seems unlike you to have prime real estate cluttered with stuff
is it a little early for MC to have a “collectors issue” they are only up to #3.
Peter, it’s the free Age magazine. It stays there for a day and is then removed.
I’m interested in the number of newspaper facing you have on display, do you only stock 4 titles or is this only the impulse stand? At present we stock 15 newspaper titles.
Luke on the back and sides of this stand we have another 30 titles.
Thanks Mark, We’re not the only ones that need to stock a huge range to keep everyone happy then.
We trialled a fast mover stand at the front of store as well as the regular stand but it tended to confuse the non regulars who would simply not see what they wanted and move on.
Hi, Do you know where i can order back issues of the masterchef magazine?
Alisa, unfortunately, through the publisher is the best way to go.