We are promoting the latest issue of Girlfriend with an in-location display. While we can only fit one copy per pocket (ugh!) because of the terrific gift (yea!), we have been able to fit all the remainder of the stock on the flat in front of the display. We will also pump sales with a secondary location offer at the weekend or next week.
We are promoting this as the good body image issue and have also found out that GF is a Paris Hilton, Lindsay Lohan and Heidi Montag free zone. This is also great to promote the mag.