The latest issue of Australia’s Open Gardens came out yesterday. We enjoy good success with this title – but not in the garden section where you would expect it to be located. No, we place it at the counter as well as with newspapers – as shown in the photo. In my experience watching this title over the years, most copies are purchased on impulse. This makes it tremendously valuable to us. It justifies placing the title in premium value high-traffic locations.
Watching someone pick up a weekend newspaper, browsing Australia’s Open Gardens and then adding it to the purchase is an absolute treat – that’s an additional $4.25 in margin dollars for the sale!
Sold three copies today Mark. Thanks for the suggestion. I put mine next to the newspapers like in your photo. I only got eight copies so I think I may find myself ordering more stock. Nice problem to have.
Same here Helen. Three copy sold next to newspaper. Mark keep idea coming.