We received a truckload of Complete Wedding Melbourne from Network Services and published by Universal Magazines yesterday. We had no spare space in our wedding section so we decided to take Melbourne Bride off the shelf and early return this. I chose this title because we had sold one copy in six weeks and because it was distributed by Network Services – the same distributor wanting more space in this section.
On Melbourne Bride, I need to sell a copy a week to cover my costs. As it is it will cost me close to $10 to return the unsold stock.
No wonder some in magazine publishing and distribution circles say we have the best magazine distribution system in the world. That’s because newsagents are the bank and we fund half the freight.