We found ourselves with nothing to feature on the back of the ACP Magazines stand – yes, we use the back and the front – so we decided to place Cosmopolitan Bride in the location for a few days. Everyone leaving our women’s magazine aisle passes this display as they leave. While this is not a display which will win a visual merchandising award, it is a tactical display which will drive browsing.
Sometimes publishers are too busy rewarding pretty displays while ignoring lessattractive displays which, well, sell magazines.