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Delicious research to help drive Moroccan cookbook sales

souk_in_the_city.JPGIn Sydney this weekend for the GNS Market Fair (which is terrific by the way) I was fortunate to have dinner last night at Souk In The City, a Moroccan restaurant in Surry Hills.  Fortunate because the food and service were excellent and because I saw first hand the popularity of authentic Moroccan cuisine.  The experience gave me plenty of ideas for how to promote ACP’s Moroccan cookbook – beyond the display we have already done.

Promoted well at impulse purchase locations, the Moroccan cookbook could do as well as the Slow Cooker cookbook in some stores.  I an certainly seeing good sales in myy own stores.

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