News Limited is running a cafe subscription promotion unlike any I have seen in the newsagency channel. The number of titles per day varies by cafe. Even the days of week of the offer varies by cafe. This appears to be a very flexible subscription offer.
Some newsagents I have spoken with have seen full price sales migrate to the News Limited offer. Not only do they lose the full margin sales but they have to provide a higher cost delivery service.
Surely it can’t be as bad as the teacher subscriptions?
Know of one cafe getting The Advertiser (5 issues) & The Australian (2 issues) daily for only $20/week, delivered !
I GIVE 2 OF OUR CAFE’S A TELE NOW FOR FROM MONDAY TO FRIDAY AS GOODWILL AND THEY ALLOW ME TO PUT BRIGHT STICKERS ON THE COVER TO ADVERTISE OUR NEWSAGENCY
We have 3 customers on this deal. It has lead to increased sales for us and created a lot of goodwill with the cafe owners.
The Age has had these for years. I have three cafe’s taking five copies a day. They are my most profitable deliveries. Don’t see the problem.