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Selling magazines without marketing collateral

dolly-august2010.JPGThe latest issue of Dolly magazine came out today without any collateral, not even a poster.   I am not sure if we missed a collateral delivery or if the title is slated for promotion later in the on-sale.

No matter, we created our own by copying the cover for the in-location display in the photo.  We expect to leave this display up for a week.

Promotion is vital since teen magazines are struggling at the moment.

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  1. shaun s

    nothing here either ,probally turn up next week . my dolly sales have died off where Girlfriend is selling a lot better . on the positive side i have a life time supply of beanies with speakers

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  2. chris

    How does that work Shaun when they are full returns?

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  3. shaun s

    not this far up north it is all tops except AWW tittles

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