We are promoting New Idea with an in-location display this week because we felt like it. No special publisher initiative, juts a desire on our part to see if this type of simple display works for weeklies as well as it is working for monthlies.
It took a bit of juggling to find the space necessary for the double waterfall but we made it – without eliminating crosswords from our weekly space.
Our plan is to scale back Wednesday, once we have achieved the usual 60% to 80% of New Idea sales for the week.
These in-location displays brighten the store and drive sales. For a low cost display, in terms of labour and space, they are a terrific success.