Kudos to APN for their iPad app for the New Zealand Herald. This is the type of iPad app all newspaper publishers ought to produce if they want engagement with their brand in the iPad and other tablet devices. I have had the app for a couple of weeks and love it. It is superior to any other newspaper iPad app I have played with including the app for The Australian which I subscribed to for a month.
It has a terrific interface – very easy to navigate. The app is free – iPad users will love that. The integration of advertising is excellent – demonstrating that the publisher understands the user, the advertiser and the need for revenue.
Newsagents should get their hands on an iPad and check out the New Zealand Herald app for themsleves – to see why newspapers will be less relevant to our businesses soon.
I’d love to see APN launch an Australian iPad app under a new national masthead – like Rupert Murdoch is reportedly working on in the US.
Check out the ad for the New Zealand Herald iPad app on YouTube: