As a 70s fan I couldn’t help but put the latest issue of Collect it on display in our newspaper stand. While I am not a regular reader of the magazine, the 70s theme got me browsing the title. This is why I decided to give it a high traffic area placement rather than leave Collect it in its usual place where only those interested in collectibles would look for it. This is a perfect example of making a placement decision solely based on the cover. Hopefully I am right and impulse purchases flow.
That’s a beauty! Makes me want to stock it.