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Promoting the discount magazine packs

nwpack-aug20101.JPGWhile I am on the record as not linking these magazine discount packages, we are giving the latest – NW and OK! – a run in a dump bin located next to our main newspaper stand.  We took this approach for the last discount pack from ACP and it worked well for us. I do not want to place these discount packs in our regular fixturing as I do not want to educate regular customers to not pay full cover price.

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