The Darrell Lea Dad’s Bags for Father’s Day have started selling even though the big day is weeks away. We have the display in the photo at the front of the store facing into the mall, near to our three stands of Father’s Day cards. While 80% of Father’s Day purchases are made in the last week of the season, winning those sales happens early in the cycle due to consistent display like we have in the photo.
Our real push for Father’s Day started this week with a big book sale which is being promoted in catalogues delivered to homes around our shopping centre. Our experience is that Father’s Day is in the top three of book buying seasons.
Can anyone tell me how I can get Darrell lea products instore? We have sent emails and called them direct but still nothing. We have seen a lot of newsagencies and chemist have display units and we would love to offer it to customers.
Hi Luke,
We have had Darrell Lea in for about 18months and it took us about 6 months of trying… They are reluctant to go in IF there is another supplier near by, and also IF you dont have daily foot traffic over 400 and cannot support minimum sales.
We have found its a lot of maintenance for notional returns, however we have noticed a month on month increase in sales (excluding peak periods) and you do get a reputation for stocking the product which attracts others who may not normally come by.
Just keep hasselling them…
Peter
Thanks Peter, they are saying to us that there is already agents that stock it but last week the chemist next door put in a new stand, I would have thought we had more traffic then the chemist. Of the 8 newsagents in town here 6 have a stand, so maybe I won’t bother if it isn’t a big seller.
Thanks for that Peter, I’ll keep looking into it.
HAS DARRELL LEA ALWAYS BEEN IN SAFEWAY OR HAS IT JUST HAPPENED