We are promoting Gourmet Traveller to shoppers leaving our main magazine aisle. While not a huge seller for us, the annual Gourmet Traveller restaurant guide with this issue should help drive sales. We also have the title in a couple of pockets in the food section.
This simple display at the exit from the aisle off of which shoppers can purchase the promoted title is working well. It is a simple and effective use of what is often dead space in newsagencies.