We are promoting Pregnancy magazine at the main counter thanks to the free DVD which comes with the latest issue. This is an unusual title for us to promote in this high impact location – we are keen to see how it responds.
While we received other titles on Wednesday which would be a more natural fit for this space, we wanted to run with Pregnancy to promote a rarely promoted title and to tap into the approaching spring season.
I am a fan of promoting magazine titles which are outside the most popular to show off our depth of range and to promote titles other newsagents are not promoting.