Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Trading off Matthew Newton’s misery

Mark Fletcher
August 27th, 2010 · 8 Comments

newidea-aug272010.JPGScandal, joy and misery connected with famous people sell magazines. While I am happy for the sales, it is not an appealing part of being a newsagent.  We have put such thoughts aside today and placed the special edition of New Idea next to our main newspaper stand as well as at the counter and in the usual weekly magazines section.


Category: magazines · Opportunistic retail

8 responses so far ↓

  • 1 PETER // Aug 27, 2010 at 12:41 PM

    am i the only one who thinks the subject/s are not worth the disruption to NI.

    what arre everyones predictions for NI sales next week?


  • 2 Y&G // Aug 27, 2010 at 1:08 PM

    Erm… special edition?


  • 3 Bruce // Aug 27, 2010 at 2:44 PM

    Surely by bringing it out early, the extra sales you make on the new issue will reduce the late sales on the current issue over the weekend??
    So what is the benefit I wonder?


  • 4 ted // Aug 27, 2010 at 7:35 PM

    You’ve gotta laugh sometimes. I read how Mark found this to be “not an appealing part of being a newsagent” but he found three prime locatiions for the magazine:-)


  • 5 Mark // Aug 27, 2010 at 9:23 PM

    My point exactly ted. We’re a screwed in the head bunch.


  • 6 Graeme Day // Aug 27, 2010 at 10:02 PM

    You can say that if only it belongs to you enough to believe it. Somethings should be left alone for the consumer to decide


  • 7 Wendy // Aug 28, 2010 at 11:10 AM

    Both Who and New Idea were rushed out onto the market early with the exact same ‘exclusive’ stories *gasp*(Matthew Newton and Elin Nordegren) and with the exact same photos. Oh the humanity! LOL But on the plus side, some customers will be mighty happy to be getting their fix early.


  • 8 shauns // Aug 28, 2010 at 11:37 AM

    As bruce says what is the benifeit , seems a bit silly to me you get stuck with the previous issue stock .


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