A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Bagging Golf Magazine does not drive sales

bagged-golf-mag.JPGHere is another example where bagging a magazine with an old issue has not delivered the growth publishers talk of for bagged product.  The new issue of Golf Magazine went on sale yesterday so I checked sales for the old issue (pictured) which was bagged with a previous issue … no sales lift for us.  I doubt publisher claims that bagging a magazine with an old issue lifts sales – show me sales data and I may change my mind but in my store I am not seeing it.

0 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image