Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pleased to see the latest MasterChef out

Mark Fletcher
August 31st, 2010 · No Comments

masterchef-august10.JPGIt is good to see the latest issue of MasterChef magazine out.  We are following what has worked well for us – placement in three locations.  Besides placement in with food titles, we have a pocket with our weeklies and the display in the photo next to the ACP impulse stand at our main counter.

We have been locating the tall orange stand next to our newspaper stand and felt that a change for this month was warranted – more for the sake of change than anything else.  Of course, if we notice any drop off in sales we will go back to the newspaper stand.

With ads on TV already for the Junior MasterChef TV show, the brand is not fading from interest consumer interest any time soon.

MasterChef magazine is number 11 in top selling magazines based on unit sales.  Newsagents need to tap into its extraordinary growth by doing more than only placing it with food titles as I saw in a couple of locations with the last issue.  This title is being bought by people who do not browse food titles.


Category: magazines · Tactical display

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