I was surprised to see a significant dip in our supply for the latest issue of The Monthly. While our sales data indicates a cut is warranted, the extent of the cut is odd, especially when considering that this month features Melbourne’s own Minogue sisters. They alone should help drive additional sales.
Despite the cutback, we are promoting The Monthly with an in-location display placed so that everyone entering men’s magazine aisle, where The Monthly usually rests, sees the title as well as around 50% of women entering the women’s magazine aisle. With Kylie and Dannii Minogue on the cover the magazine has significantly broader appeal this month. Someone appears to have missed that.
Hopefully, we sell out and make a point to someone about a missed opportunity.