Exercise, Yoga and Pilates balls we have as part of the latest book sale have been selling extremely well. Since most are purchased on impulse they are a very nice addition to any shopping basket.
In a business management sense, these balls and the other products in the Father’s Day book are one of several strategies vital to lifting the gross profit of the business beyond average for a newsagency.
With so much of what a newsagency sells delivering a gross profit of 25% or less, products which sell well and deliver a gross profit of more than 50% are most welcome.
While I could make as much or more with cheap product from China, I like remainder books because they appeal to our core customer base, they make good gifts and they are promoted externally in an appealing catalogue. I alos like that they are easy to display – just stack them on a table and they sell.
My book sales are still going strong , i was stressing after fathers day with the amount of stock i had left over (i have never placed such a big order) but each day the are still moving all except for the ball and pilates
we have already reorder 3 times
now my books sale is 30% of my mags turnover
We find that fathers day is the start of early Christmas buying and books are the first department to take off. Bok sales should only increase over the next 3 months providing enough fresh stock is ordered. Instant Master Class Pilates sold out, Home Fit Pilates for Weight Loss only 1 of 4 sold, go figure, I think it is the price point.