Australian Newsagency Blog

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AFL Grand Final day, the weirdest day in retail

Mark Fletcher
September 25th, 2010 · 6 Comments

AFL Grand Final day in Victoria, especially when two popular Victorian based teams are in the Grand Final, has to be just about the weirdest day for retailers in the year.

If this year follows tradition, we will have a very busy morning, up until around 1pm.  This will be purpose driven shopping, people in a hurry.  Lots of comments about the big game, predictions of who will win and groans about who may win.  Lots of fun banter.  It will almost feel like a Christmas Eve rush.

After 1pm, maybe closer to 2pm, a different type of shopper traffic will emerge.   These are people with no interest in the AFL Grand Final.  They will take their time shopping, browsing the store, enjoying the quiet of a Saturday afternoon without the crowds.  There will be some banter about what game? and some stories on what they think about AFL football.  In the afternoon we will get some housekeeping word done which is usually not done on a busy Saturday.

In years past we have played the game in-store.  This year we will not be doing this.

Today will be a good day to be in-store, observing and engaging in the change through the day.  In a newsagency more so than many other businesses we get to see and experience local customs and their impact on shoppers at close quarters.

It is on a day like today when we can show off our personal connection compared to the robotic approach of the majors.

My tip for the game – St Kilda by a point.

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Category: Newsagency opportunities · retail

6 responses so far ↓

  • 1 Agent // Sep 25, 2010 at 7:49 AM

    Is there a game on today?

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  • 2 Y&G // Sep 25, 2010 at 9:21 AM

    While living in Vic, it was the best day, along with Xmas day, to go for a motorcycle fang down the GOR.
    No traffic. Those were the days 😀

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  • 3 Agent // Sep 25, 2010 at 9:28 AM

    Y&G,

    I hear you, I miss my Duke!

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  • 4 Y&G // Sep 25, 2010 at 9:39 AM

    Ah yes.. *wistfully*
    We’ve still got our ‘poor man’s dukes’, but no time to ride them 🙁

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  • 5 PETER // Sep 25, 2010 at 12:06 PM

    “no time to ride” but your a business owner, you ca just have time off when ever you like.

    i havent riden my bike in too long. and its in desperate need of a wash.

    oh yeah there is a game on today. i fugured because footy was on the front and the back of the paper…… hang on, footy is always on the front with off field scandles and the back with on field scndles

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  • 6 BRENDAN // Sep 25, 2010 at 12:20 PM

    The Ducati club have a ride on today but I’m too busy to get the Trumpy out and join them. They are agreat group to ride with. If any newsagent / motor cycle riders feel inclined, join newsXspess Sunbury’s Facebook page and make your bike passion known and maybe we can arrange a group ride, might encourage us to relax for for a day and anjoy our passion (for bikes)

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