US magazine publisher Condé Nast continues to innovate in seeking revenue from digital publishing with the launch on Monday of Golf Digest on Demand, a golf-instruction video series that will sell for UA$9.99 per month, AdAge reports.
This move takes interaction between readers and Golf Digest to a new and more interactive level. It represents the new paradigm of what we used to know as magazine publishing.
Newsagents who are concerned about magazines containing advertisements for subscriptions are likely to be equally concerned about magazines which advertise their iPad apps and other digital products such as Golf Digest on Demand.