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Lindsay Lohan mug shot helps sell Famous

famous-jono.JPGFamous magazine is running a promotion in selected newsagencies whereby customers are invited to stick their face in a cut out of what looks like one of the many Lindsay Lohan mug shots.

This is a fun competition designed to get shoppers interacting with the title – different to the usual posters and display stands which publishers use.

I like that there is a pocket for stock of the magazine on the front of the stand.

We have our stand facing out into the shopping mall – I figured this should work well given that the display is eye catching and is a newsagent only promotion.

The model in the photo is Jono from our newsXpress Forest Hill store – our magazine manager.

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  1. averill

    great idea 2 covers for harpers bazaar shame i got 31 of kelsey …. who got all the amanda covers let down for those who wanted both

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