The display unit of pocket calendars in the photo was full less than two weeks ago when we put it on our counter. Now, we have less than a third of the stock left and we are barely into the calendar season. This is a perfect example of a good margin counter offer which connects with a bigger offer elsewhere in-store. Some customers buy one of the keychain calendars while others comment that they ought to buy a calendar for home. We then show them our calendar department and help navigate the purchase. Sometimes, a counter offer is about more than the counter offer itself.