Click on this image to see a larger version of one of the best graduation displays I have seen. This graduation display is at newsXpress Emerald in Queensland. I love the display because it congratulates local graduates and offers a broad range of graduation related products for sale. It’s the kind of display which will get locals talking and result in excellent word of mouth business for the newsagency. Well done to everyone involved!
This is how we should approach opportunities like graduation – especially since the majors do not do this well.
Newsagencies are the perfect seasonal retailer and graduation can be a lucrative season.