I plan a few posts today about habit based categories. These are important for newsagents because they bring customers back to feed their habit. Success with habit based products depends on range, location and consistency in layout. In writing about habit based titles, I want to draw attention to a valuable positive opportunity in our magazine departments – if we assess our data and cultivate our store appropriately.
Crosswords are an excellent habit based category for newsagencies. Carry the right range and you can even budget for sales your customers will be that consistent.