We enjoy the opportunity of demonstrating our social conscience through the promotion of products in our newsagencies. Take the Amnesty International calendar. Making it a feature calendar for the week demonstrates our support for their work while at the same time providing an opportunity for supporters to support the cause. Yes, our support could be seen as commercially focused. However, if that were the case we would only promote calendars with cute dogs on the front as they sell the best. We have deliberately sourced a range of calendars which support causes about which we feel strongly. This calendar from Amnesty International is one from that range. We are proud to promote it.