I thought Ralph magazine ceased publication dur to poor sales. This morning we received another Ralph related title which is apparently recycling Ralph content including photos of girls. While it may sell in some newsagencies, I don’t see it working in most. Call me a cynic but the girls of Ralph did not save Ralph so why roll them out now?
Now, more than ever, every magazine on our shelves need to pay its way. In a shopping centre newsagency this means 60% sell through or better. I am not expecting a 60% sell through for the Girls of Ralph.
I sent ours straight back. There is no need for me to take up space for something they have already acknowledged is a failure.
Yeh I sent mine back too, but i waited just a little bit longer to ensure i was sending back Girls of ralph and not BRW by mistake.
Chris
reservoir