We are developing a poster at my newsagency software company promoting magazines as a Christmas gift. The image to the left is where we are currently at. We hope to have the artwork completed next week and available through this blog and elsewhere. Last year, our Christmas magazine poster was downloaded 300+ times.
Magazines make an excellent give as they cater to known special interests. We have the opportunity to sell single copies as well as several issues in a row as a putaway.
The poster is as much for newsagency employees as it is for shoppers. I think that we sometimes forget that we have plenty of items available, like magazines, which will appeal as Christmas gifts.
I know I bang on here about the inequity of the magazine supply model. That does not stop me from embracing every opportunity I can think of to drive magazine sales.