Is it just my experience or are others finding that the sell through rate for NW magazine is such that the title is loss making? Weeklies should have a sell through rate of 75% or above. NW is nowhere near this. I was surprised, therefore to see a supply increase this morning considering the poor sales data we have for this title.
we sold 25 of 75 copies. very bad!!!
Received 31 will return 9, 31 also received today.
NORMALLY SELL OUT BUT I ONLY RECEIVE 10 – 12 , my worse selling weeklys are OK and famous i am flat out selling 2 0r 3 out of 10 and Grazia i cannot manage to sell one copy but you can guarantee if you send back that 1 copy someone will come in wanting it
Receive 30 copies and return 5 nearly every week
if NW had a point of difference to the other gossip rags then the mag might survive – but not at this rate
Normal supply received here but average sell through rate over last 5 issues is 74.6%. Not quite there.
Abnormal supply of Good Food, though. We received 20 copies of the current issue (with free sample bag), even though we only sell 1.5 of each issue. But since we did sell 10 of 10 last December, I think we may have received a good allocation. Good work.
Sales are up and down like whores’ drawers. NW in particular have never been consistent. Then again, nothing here is ever consistent, come to think of it 😀