News Limited started the sales pitch for its iPad Apps for its daily tabloids yesterday. The Herald Sun ran a story promoting the $7.99 a month subscription. My understanding is that the same story ran in the Daily Telegraph.
Mr Hartigan assured customers that the apps will offer much more than their print counterparts.
“They will play to the strengths of the iPad,” he said, adding that journalism, photography and video content “will be easily and intuitively accessed with arresting design and strong imagery”.
One of the most common questions newsagents ask me about newspapers and magazines on the iPad is how we can sell the subscriptions. This is an entirely new channel and I see no role for us in building or supporting this except for maybe selling generic tablet computers once the mass merchants are well stocked.
Great for the future of newspapers when the front and back pages of the tele today promotes the ipad app as being able to offer “a deeper perspective to the events and issues that effect our readership”.
So newspapers do not offer this?
Why buy the newspaper if it does not offer up to date content?
And as the kicker newsagents are forced to promote this.
I’ve been trying to take the this cover off the tele. But have just given up and will now promote unwillingly
I made the time to remove the cover of every telegraph. The real front page is still there and is good for returns.
This is the first time I have seen the front page and back page devoted to an advertisement and not news.
How ironic that the front page proudly boasts the virtues of the iPad and also reminds readers to pop in and buy the paper to get their damn Toy Story toy!!!
Chris, makes you wonder if in the future ipad subscribers will be told to visit the newsagent to pick up their freebies without having to buy the paper, making us nothing but a storage facility
Shayne,
And when we don’t need the newspaper companies anymore, we can tell them where to shove their freebies !!
So lets make way for technology – no probs with that but if i hear 1 more person say “re-invent” yourselves im gonna puke