The pricing of books for Australian customers on Apple’s iBookstore for the iPad is good news for book retailers, for the moment. Prices are high. An astute shopper can buy the print version of a novel for around the same price. This is contrary to the US experience. It will need to change for the new channel to take off. Book publishers will need to decide if that’s what they want. Oh, wait, consumers will decide for them by shopping through US sites like Amazon and read these books on the Kindle iPad app.